Outsourcing Google Ads Management to Third Marble

Outsourcing Google Ads Management to Third Marble

Ingredients to Getting Started with Google Ads - Just 5 Simple Questions:

Should I work with Third Marble as a Subcontractor, or as a Partner?

Either way is fine with us. Most of the agencies we work with have a “WHITE-LABEL SUB-CONTRACTOR” arrangement with us:

  • We charge our service fees to the Agency. The Google clicks get charged to the Client’s credit card.
  • Reports are only sent to the Agency. The Agency is responsible for reporting the results to their Client and can use their logos / letterhead.
  • We never speak directly to the Client, we take all our direction from the Agency.
  • The Agency charges their Client a marked-up price for the service and/or their consultation time. Most Agencies at least double our prices.

Other Agencies work with us as their “PARTNER“. The Partner relationship works like this:

  • We charge the Client directly for our service fees. The Google clicks get charged to the Client’s credit card.
  • Reports are sent to the Client and the Agent with Third Marble’s format and logo.
  • The Client can call us with questions or changes, but we prefer to work with the Agency on changes.
  • The Agency charges their Client either a management fee, or their hourly rate, for managing us as a vendor. OR
  • We can offer your client the “[insert your name here] Preferred Pricing” and give your client your Agency Pricing.

What Google Ads services do my Clients need?

The Google Ads services you should suggest to your Client should support your Client’s marketing goals. Here is a list of suggestions:

  • If they want to drive quality traffic to their website (the kind of traffic that converts to leads) – Search Ads.
  • If they want to recapture their website traffic that doesn’t convert – Remarketing Ads.
  • If they want to increase local awareness of their services – Display Ads.
  • If they want to really deliver a strong message and / or build their brand – YouTube Video Ads.

Most Clients that are new to Google Ads will want to start off with a simple Search Ad campaign. Once they understand and become familiar with the process and the effectiveness of Google Ads advertising, they usually graduate to Remarketing Ads and Display Ads.

Clients with larger marketing budgets will want to jump right into Search Ads, Remarketing Ads and Display Ads. If they have 30 to 60 second YouTube videos, then they should consider a targeted YouTube video campaign as well.

What Geography?

Next, you need to know what geographic area they want the ads to appear in.

As a suggested starting point, we like to ask the question “How far away are the closest 75% of your customers?” Most of our Google Ads accounts use a simple radius to define their geography, but we can also work with lists of states, cities or zip codes.

In general, larger geographic areas need larger budgets, so we recommend keeping both the geography and the budget fairly tight until we know the Ads have a positive ROI.

What Products or Services?

We’ll also need to know which products or services your Client wants to advertise. We recommend starting with a few of your Client’s most profitable products or services.

For each product / service, we will:

  • Create a list of keyword phrases specific to that product / service. Usually 50 to 200+ keyword phrases.
  • Create a few text ads for targeting that product / service. If you would like to write the ads, just let us know.
  • Find the most appropriate page on your Client’s website for each product / service and link the text ads to that page.

Please note that a good rule of thumb is “at least $200 per month for each Product / Service” when determining a MINIMUM Monthly Budget.  If your Client only wants to spend $600 / month, then limit the number of services to 3.

How much should the Monthly Click Budget be?

We like to start with small budgets and, once the Client is seeing a return on their investment.

Most small businesses that want to run Search Ads in a 10 to 25 mile area can start with a $300-500 per month budget. As you add more products / services, add Display Ads, etc., you want to increase the budget accordingly.

State-wide organizations and national advertisers will obviously need to spend more like $1000 to $10,000 per month.

Our job is to get your Client as many quality visitors to their website as possible for whatever monthly click budget you choose.

What's Next?

Once you and your Client have the answers to these questions, simply fill-out our Google Ads Sign-Up Form. We’ll take it from there.

We’ll review the form and email you to schedule a “Strategy Pow-Wow” call so we can cover any questions and make sure we understand your Client’s goals.

We’ll set-up the Google Ads and run them for about a month, then prepare a first month report. You can schedule a Report Review call so we can help you prepare for your first review meeting with your Client.

We will continue to optimize the campaign and produce monthly reports for you and your Client.

Should I work with Third Marble as a Sub-Contractor, or as a Partner?

Either way is fine with us. Most of the agencies we work with have a “WHITE-LABEL SUB-CONTRACTOR” arrangement with us:

  • We charge our service fees to the Agency. The Google clicks get charged to the Client’s credit card.
  • Reports are only sent to the Agency. The Agency is responsible for reporting the results to their Client and can use their logos / letterhead.
  • We never speak directly to the Client, we take all our direction from the Agency.
  • The Agency charges their Client a marked-up price for the service and/or their consultation time. Most Agencies at least double our prices.

Other Agencies work with us as their “PARTNER“. The Partner relationship works like this:

  • We charge the Client directly for our service fees. The Google clicks get charged to the Client’s credit card.
  • Reports are sent to the Client and the Agent with Third Marble’s format and logo.
  • The Client can call us with questions or changes, but we prefer to work with the Agency on changes.
  • The Agency charges their Client either a management fee, or their hourly rate, for managing us as a vendor. OR
  • We can offer your client the “[insert your name here] Preferred Pricing” and give your client your Agency Pricing.

What Google Ads services do my Clients need?

The Google Ads services you should suggest to your Client should support your Client’s marketing goals. Here is a list of suggestions:

  • If they want to drive quality traffic to their website (the kind of traffic that converts to leads) – Search Ads.
  • If they want to recapture their website traffic that doesn’t convert – Remarketing Ads.
  • If they want to increase local awareness of their services – Display Ads.
  • If they want to really deliver a strong message and / or build their brand – YouTube Video Ads.

Most Clients that are new to Google Ads will want to start off with a simple Search Ad campaign. Once they understand and become familiar with the process and the effectiveness of Google Ads advertising, they usually graduate to Remarketing Ads and Display Ads.

Clients with larger marketing budgets will want to jump right into Search Ads, Remarketing Ads and Display Ads. If they have 30 to 60 second YouTube videos, then they should consider a targeted YouTube video campaign as well.

What Geography?

Next, you need to know what geographic area they want the ads to appear in.

As a suggested starting point, we like to ask the question “How far away are the closest 75% of your customers?” Most of our Google Ads accounts use a simple radius to define their geography, but we can also work with lists of states, cities or zip codes.

In general, larger geographic areas need larger budgets, so we recommend keeping both the geography and the budget fairly tight until we know the Ads have a positive ROI.

What Products or Services?

We’ll also need to know which products or services your Client wants to advertise. We recommend starting with a few of your Client’s most profitable products or services.

For each product / service, we will:

  • Create a list of keyword phrases specific to that product / service. Usually 50 to 200+ keyword phrases.
  • Create a few text ads for targeting that product / service. If you would like to write the ads, just let us know.
  • Find the most appropriate page on your Client’s website for each product / service and link the text ads to that page.

Please note that a good rule of thumb is “at least $200 per month for each Product / Service” when determining a MINIMUM Monthly Budget.  If your Client only wants to spend $600 / month, then limit the number of services to 3.

How much should the Monthly Click Budget be?

We like to start with small budgets and, once the Client is seeing a return on their investment.

Most small businesses that want to run Search Ads in a 10 to 25 mile area can start with a $300-500 per month budget. As you add more products / services, add Display Ads, etc., you want to increase the budget accordingly.

State-wide organizations and national advertisers will obviously need to spend more like $1000 to $10,000 per month.

Our job is to get your Client as many quality visitors to their website as possible for whatever monthly click budget you choose.

What's Next?

Once you and your Client have the answers to these questions, simply fill-out our Google Ads Sign-Up Form. We’ll take it from there.

We’ll review the form and email you to schedule a “Strategy Pow-Wow” call so we can cover any questions and make sure we understand your Client’s goals.

We’ll set-up the Google Ads and run them for about a month, then prepare a first month report. You can schedule a Report Review call so we can help you prepare for your first review meeting with your Client.

We will continue to optimize the campaign and produce monthly reports for you and your Client.

Ready to Get Started?