Our Proven White Label Display Ads Process

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Google Ads Display Ads

Third Marble can implement Google Display Ads as a white label Google Ads agency. Display Ads are very effective ways to deliver a message to a targeted audience and are an excellent branding tool. Not only can you target geographically, but you can also target:

The content of the web pages you want the ads to appear

The history of a person's web browser and what they've been shopping for recently

The person's lifestyle – what they have been doing for years (sports fans, avid investors, healthy living, etc.)

Simple demographics like gender, age, income, and presence of children

 

These ads are pay-per-click, meaning it costs nothing for the ad to appear on another website. You only pay when someone clicks on the ad and sees your website. Google Display Ads typically get hundreds of impressions for each click, so they can help build brand awareness for your client while delivering quality traffic to their website.


Display Ads can be "Responsive Ads," which Google creates on the fly using a few image and logo files and a few lines of text. Or, you can provide us with custom jpgs ads. Contact us for specs on the image sizes.


Our process for creating Responsive Ads is usually speedy if we can quickly get the images and logos from your agency. We load the graphic elements provided by your agency and write a few headlines and ad copy to go with the images and logos. Google then creates the ads to fit the available ad space and optimizes the combinations over time using its artificial intelligence algorithms.

Example of Google Ads display ads on a website
Example of contextual targeting with Google Ads display ads

There are more than 2 million websites on the Google Display Network. According to Google, that reaches more than 90% of the entire internet population.

Responsive Display Ads Image Requirements

IMAGE REQUIREMENTS:

At least 2 images are required - 1 "landscape" and 1 "square" - JPG or PNG format
 
Landscape Image. 
Your landscape image should have a ratio of 1.91:1 and be greater than 600 x 314. We recommend 1200 x 628. The file size limit is 5MB.
 
Square Image. 
If you choose the upload option, keep in mind that your square (1:1) image should be greater than 300 x 300. We recommend 600 x 600. The file size limit is 5MB.
 
Note: To fit in some ad spaces, your image may be cropped up to 5%. Don't allow text or other important image spaces near the very edge of images.
 
Note: Text may cover no more than 20% of the image. You can add the logo to the image if it's less than 20% of the image space.
LOGO IMAGE REQUIREMENTS:

Two Logo Images are also required. The Square Logo will appear most often.

Landscape Logo Image. 
 Your landscape logo file should have a ratio of 4:1 and be greater than 512 x 128. We recommend 1200 x 300. The file size limit is 5MB.
 
Square Logo Image. 
Your square logo file should be a 1:1 ratio and should be 128 x 128 or greater. We recommend 1200 x 1200.
 
Design Tip: Please make sure the square logo file is readable at a size of 40 x 40. This usually means only including the icon part of the logo as most text at that size will not be readable. PNG works best.
 
Note: For all your logos, a transparent background is best, but only if the logo is centered.
 
Example of a Google Ads display ad