White Label Google Advertising Services

White Label Search Ads

Google Ads Search Ads

Google search ads are one of Google's most well-known ad types. When someone searches for a keyword phrase, like "Plumber Near Me," they are the text ads that populate at the top and bottom of the results page. These ads are "Pay-Per-Click," meaning it costs nothing to be on the page. You only pay when someone clicks on your ad and goes to your website.

Our proven process for search ads management involves targeting keyword phrases that indicate the searcher is in the market for your client's service or product. If their website does its job of converting visitors to actions (purchase, phone call, or form fill), then this can be a very profitable way to feed your client's sales funnel.

Typically, we like to start our customers with Search Ads. Search Ads tend to have the highest ROI of all the Google Ad types and can be optimized reasonably quickly. They are also the easiest to explain to a client since almost everyone is familiar with the Google Search Results Page.

Search ad circled on a Google search results page

Our Google Search Ad Proven Process:

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Step 1 - Signup

Fill out the online Sign-Up form. When filling out the form, you will need three main “ingredients” to start a Search Ads campaign:

The Click Budget – How much does your Client want to spend each month on clicks?
The Geography – Where do they want the ads to run?
A Radius – ie. How many miles from your Client’s location?
A list of Zip codes.
A list of Cities or States.
The Products & Services to advertise – What does your want to advertise?

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Step 2 - Setup

An Onboarding Manager will set up the Google Search Ad campaign/s using information from your client's website and your sign-up form.

We create an initial set of ads and a short list of keywords to start the campaign. We aim to get a few ads running to start collecting data. Our team will set your client's Google Ads account to fit our process, including a negative keyword list, hidden settings many folks miss, and conversion set up.

We use the data from our initial work to continue adding more ads and keywords to the campaign as needed for the next week.

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Step 3 - Account Management

Once your client's campaign/s is through our rigorous setup process, your Onboarding Manager will introduce you to your agency's Account Manager. Your dedicated Account Manager will request you schedule an onboarding call to answer any initial questions, identify your client's goals, and review your white label services with Third Marble.

What's Included in our Google Ads Setup:

Creating or linking to your Google Ads account
Keyword research and development of the initial keyword lists
Ad copy writing, including multiple ads per Ad Group
Addition of Ad extensions, such as Callout Extensions , Structured Snippet Extensions , Call Extensions , and more
Configuration for desktops, tablets, and mobile devices
Addition of negative keywords developed from over ten years of experience

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Step 4 - Begin Optimization

Your client's campaigns will then go into regular monitoring and optimization with our team of Google experts. Every time our Google Ads team optimizes an account, we review the data collected since the last optimization to find new ways to get you more business.

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Step 5 - White Label Reporting

You will receive a white-label Google Ads report for your client on the 2nd of each month. We can brand those reports with your logo and come in the form of a link so you can easily copy and paste the report into an update for your client. We recommend scheduling a report review call with your Account Manager for the first few months. We can review the report with you and make necessary changes to the campaign to continue reaching your client's goals.

Learn More About Reporting

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Step 6 - Regular Optimization

Our team of experts will continue to monitor and optimize the account and provide monthly reports. You can stop/re-start, pause, increase or decrease the ads, or add services anytime.