White Label Google Remarketing Ads

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Our Proven Process for Google Remarketing Ads.

Google Ads Remarketing Ads (sometimes called ‘re-targeting ads’) are a great way to get people to return to your client’s website. By dropping a Remarketing Code on every page of your client’s website, our white label Google Ads services can advertise their website to those who have visited it in the last 30, 60, or 90 days. Google Remarketing Ads are simple and very cost-effective. Best of all, they are incredibly targeted – they only target people that have taken the time to visit your client’s website.


Bonus suggestion: If your client wants to target ads to specific people, they can email those people a link to their website – perhaps a free or discounted offer or other reason for them to visit. That will then put them on your client’s remarketing list, and customers will see your client’s ads all over the internet for the following X number of days.

An example of how you can target the content of a website about

An example of how you can target the content of a website about "Google Ads" with an Ad about "Google Ads" using Google Ads. 

Remarketing Image Requirements

IMAGE REQUIREMENTS:

At least 2 images are required - 1 "landscape" and 1 "square" - JPG or PNG format.
 
Landscape Image. 
Your landscape image should have a ratio of 1.91:1 and be greater than 600 x 314. We recommend 1200 x 628. The file size limit is 5MB.
 
Square Image. 
If you choose the upload option, keep in mind that your square (1:1) image should be greater than 300 x 300. We recommend 600 x 600. The file size limit is 5MB.
 
Note: To fit in some ad spaces, your image may be cropped up to 5%. Don't allow text or other important image spaces near the very edge of images.
 
Note: Text may cover no more than 20% of the image. You can add the logo to the image if it's less than 20% of the image space.
LOGO IMAGE REQUIREMENTS:

Two logo Images are also required. The square logo will appear most often.

Landscape Logo Image. 
Your landscape logo file should have a ratio of 4:1 and be greater than 512 x 128. We recommend 1200 x 300. The file size limit is 5MB.
 
Square Logo Image. 
Your square logo file should be a 1:1 ratio and should be 128 x 128 or greater. We recommend 1200 x 1200.
 
Design Tip: Please make sure the square logo file is readable at a size of 40 x 40. This usually means only including the icon part of the logo as most text at that size will not be readable. PNG works best.
 
Note: For all your logos, a transparent background is best, but only if the logo is centered.
 
Image requirements for remarketing ads

Our White Label Google Ads 
Remarketing Ad Process:

Step 1 - Setup Remarketing

We send you the Remarketing Code to install on every page of your client’s website. The code is just a few lines long and will not effect the look of the website.

OR

If they have remarketing setup in their Google Analytics account, we can link the Analytics account to Google Ads and use that remarketing list.

Step 2 - Setup Campaign

You provide us with images approved by your client to create ads. We typically utilize responsive ads; we load images and logos, headlines, and descriptions into the ad, and Google will mix and match to fit any space available on the web. 


You can choose to create custom jpgs for the ads. Let us know, and we can provide you with the specs for the ads.


Google usually takes 3-5 days to approve new ads; then, the Google Ads Remarketing Ads can start to run. Note that the ads will not start running until at least 100 people have seen a page with the Remarketing Code installed on it.

Step 3 - Regular Optimization

Every time our Google Ads team optimizes an account, we are reviewing the data collected since the last optimization to find new ways to get you more business.


This includes strategies like:


  • Adjusting bid management strategies
  • Mobile/desktop ratio optimization and bid adjustments
  • Geo-targeting adjustments
  • Ad Extension adjustments
  • Ad copy optimization and A/B testing ads for higher response rates
  • Ad placement review & blocking of under performing placement types