Frequently Asked Questions

The simple answer is efficiency. We only manage Google Ads campaigns and provide SEO services. Other companies manage Google Ads and SEO but also do graphic design, websites, email marketing, Facebooks ads, landing page design, and other services. They can't focus on making their services as efficient as possible by providing a slew of services. Our president has an Industrial Engineering degree – so efficiency is part of our culture, and we built our proprietary systems for efficiency. Also, by only focusing on getting our client's on page one of Google, we don't have the overhead that other "do everything" agencies have.

You don't need to hire a full-time Google Ads or SEO professional when outsourcing those services, which keeps your overhead low and allows you to scale your services as needed.

We also work in volume. Our professionals have lots of accounts to manage. We apply our team's experience to all our accounts. We don't spend much time "trying to understand" Google Ads. Like dedicated athletes, we exercise our Google Ads and SEO muscles daily, so we're good, fast, and efficient.

Yes – we will need an administrative login to the top level Analytics account. Once linked, you and your Client will be able to see the Google Ads data in your Analytics account.

No. Third Marble does not design any web pages or websites. We can only drive traffic to the pages of the website that you provide. We think this would be a conflict with our Agencies, so if you want landing pages, we ask your Agency to create them for us.

Opportunity – Landing pages can significantly increase the conversion rate of the traffic that Google Ads provides. We recommend that you discuss the Google Ads results with your Client and strategically design high-conversion landing pages = More Projects for your Agency.

Yes. We recommend you sign your client up for a CallRail account (callrail.com) or use Google Ad’s free call tracking service. Both Third Marble and Google recommend CallRail. If you choose CallRail, we prefer if the client owns the account and pays for it directly. That way they own the phone numbers in the CallRail account too. The system usually costs $30 to $50 per month depending on talk time and the number of phone numbers required. 

We usually configure the CallRail account to only change the phone numbers on the website when the visitor arrives after a GoogleAds click. By default, we only track “first time callers” with a “call duration” of at least 60 seconds. CallRail has numerous other features that you can use to help your client track other marketing campaigns as well.

Google Ad’s Call Tracking service is free and works just fine. It just doesn’t have all the bells and whistles of CallRail. Call us to recommend one or the other.

We will also use Google’s Call Tracking to track calls that originate directly from the Google Ads from the Click to Call Extensions and Call Only Ads.

Yes – franchises are slightly different and have different online marketing challenges. We work with several franchise businesses.  Franchisees should ask us about our discounted services as a preferred vendor.

Yes – however, we only use the limited Google Ads “Responsive Ads.” We take an image or two from your Client’s website and write a few lines of text. Google’s Responsive Ads use these elements to create your Client’s ads on the fly to fit the available ad space. If you want complete control over how your Client’s ads render, we suggest you send us custom-made jpgs that we can upload. Contact us for the specs on the 10+ ad sizes required.

Opportunity – if your Agency offers graphic design services, Remarketing and Display Ads are a great way to increase your Agency’s revenue. Someone has to design the custom ads, right?

We can work with budgets as small as $150 per month ($5 per day). 

However, we like to get at least three clicks per day. Most local campaigns spend from $1.50 to $25.00 per click. 

For the first month, try to get your client to spend at least $600 in clicks ($20 per day). Larger geographic areas will require a larger budget – probably more like $2000+. 

Remember, you can request we adjust the budget at any time. If we see that your client's campaign isn't running efficiently because of a budget issue, we will let you know. Ultimately, it depends on what your client feels comfortable spending. They can always scale up the ads if they aren't getting results. We highly recommend filling out our Budget Help form about a week before meeting with your client. Our team will provide you with good, better, best budget options for review.

If we have all the ingredients needed from the agency, we rarely take longer than five business days to launch the first round of ads. Display and Remarketing Ads need to be approved by Google before they can go live, so expect at least an additional day or two for Google’s manual review process.

Our teams usually take about another 5-8 business days to continue building out the campaigns and complete the setup process.

If this happens, call our customer service line (option 2) or schedule a meeting with your Account Manager as soon as possible. 

There can be several reasons the quality of the traffic to the website is not up to par. Sometimes the keywords can be too broad, and we could be driving less-than-ideal traffic to the website. Other times the language in the ad could be attracting the wrong audience. Sometimes, the message on the website needs to be adjusted, or a landing page needs to be optimized to convert the traffic into leads. Usually, all of these issues are very fixable. We'll work with you to determine your client's next steps. 

We have two reporting options:

1 – White Labelled reports (no branding)

2 – Private Labelled reports (your agency branding)

It’s entirely up to you, and we can set the report type differently for each of your clients. Private Labelled reports have your company’s logo, color scheme, and contact information. White Labelled reports have no company information on them.

We automatically send reports to your email on the 2nd of each month. 

The reports can be customized to some degree if needed. Most reports are 15 to 25 pages long and loaded with data and charts. A great way to impress a client!

Google Ads can work for almost any company. Some industries are more competitive than others, which can drive the cost per click too high for some small businesses. We like to say, “If a company would have advertised in the Yellow Pages 20 years ago, then Google Ads should work for them today.”

Some Clients get it, and others don’t. We like to ask, “If there were a way to put your ad two feet in front of a prospect at the exact moment they were looking for your products or services? Would you be willing to try something that effective?”

As a trusted advisor to your Client, let them know that they can start small and grow as they begin to see a positive ROI on the ads. In a nutshell, Google Ads is one of the most measurable advertising systems ever developed. It’s not usually a question of “Does it work?”, but more a question of “How big can we scale it?”

If you are struggling with the sales process, let us know. We can jump on a conference call with your prospect as your “Google Guy / Gal” and help answer the tough questions.

Yes – if you want, we can provide you with access to the Google Ads accounts for all your clients with one login. If your Client wants access, no problem; we’re completely transparent. We would prefer only to provide read-only access, but we can provide administrative access if needed. However, if anyone other than the Third Marble team makes changes to the campaigns we manage, there are additional fees for our team to go through and ensure it still follows our strict process.

Opportunity – Hold monthly review sessions with your Clients to review the Google Ads results. Monthly review sessions are a great way to increase billable hours and discover new opportunities for landing pages, new websites, new graphics, and more.

We will never contact your Client without your permission. We will not email anything, including reports, to your Client. If needed, we can participate in a conference call with you and your Client as the “Google expert on your team” for an additional fee.