White Label Shopping Ads

Our Proven Shopping Ads Process

What Are Google Shopping Ads?

Google Shopping Ads promote your online and local inventory, boost your website or store traffic, and find better-qualified leads. Like other ad formats, your Shopping ads are pay-per-click (PPC), meaning it doesn't cost for your ad to show; you only pay when someone clicks on it.

Before signing up for shopping ads with Third Marble, you or your client must set up a Google Merchant Center (GMC) account and create a data feed from their eCommerce site to their GMC. You must ensure their products are approved in their GMC before signing up for White Label Shopping Ads management. We highly suggest organizing their products into categories (either with their website or GMC) and selecting 2-3 categories for us to advertise to start.

Our Google Shopping Ad experts will create a manual shopping campaign in Google Ads. We want to make sure Google understands what your client is selling before giving up control to Google's artificial intelligence by switching to a performance max campaign.

Shopping Ads show users a photo of your product, a title, price, store name, and more. Providing as much information as possible gives the searcher a strong sense of the product you are selling before they click the ad, which provides you with more qualified leads.

Signup for White Label Shopping Ads

Google ads for tablets on search results page

Woman entering credit card information on computer

Benefits of Using Google Shopping Ads

Better Qualified Leads: You can increase the quality of leads by featuring product information directly in your ads. This helps shoppers make better-informed shopping decisions. More product information increases your conversion rate and makes shoppers more likely to complete a purchase on your site.

Easy Retail-Centric Campaign Management: It’s important to remember that instead of keywords, shopping ads use the product attributes you defined in your Merchant Center data feed to show your ads on relevant searches. Keep this in mind while you are setting up your Merchant Center data feed. Be sure to use descriptive titles. For example, when adding your data for a purple dog harness, try “Purple Dog Harness Size Medium” as the title.

Broader Presence: More than one of your Shopping Ads can appear for a given user search. If relevant, a Shopping Ad and text ad can appear at the same time. You could be given multiple chances to have a shopper click on your ad in one search.

Our White Label Google Ads
Management Service:

What to Expect with

Google Shopping Campaigns

Google Shopping campaigns can be an excellent way to promote your client's products and be very profitable.

It's important to manage your client's expectations though. So we designed this helpful chart to explain the different periods a shopping campaign progresses through.

We hope this helps!

01

Step 1

When signing up for our Google Shopping Ads Management Service, you’ll need to have a few things set up and decided:

Your Google Merchant Center data must already be uploaded – CLICK HERE for more information.
The Click Budget – How much do you want to spend each month on clicks?
The Geography – Where do you want the ads to run?
Global or,
the USA or,
A list of Countries or States.

02

Step 2

An Onboarding Manager will set up the Google Shopping Ad campaign/s using information from your sign-up form and Google Merchant Center.

We will start by advertising using a Manual Shopping campaign and start collecting data for our optimization team to use to optimize the campaign/s.

One of our Conversion Tracking Specialists will help you set up your conversion tracking so we can track your client's return on investment.

03

Step 3

Once your client's campaign/s is through our rigorous setup process, your Onboarding Manager will introduce you to your agency's Account Manager. Your dedicated Account Manager will request you schedule an onboarding call to answer any initial questions, identify your client's goals, and review your white label services with Third Marble.

04

Step 4

The Third Marble team will regularly monitor and optimize the campaign/s each to reach your client's ROI goals. We continue this process each month until your campaign has ended.

You will receive a white-label Google Ads report for your client on the 2nd of each month. We can brand those reports with your logo and come in the form of a link so you can easily copy and paste the report into an update for your client. We recommend scheduling a report review call with your Account Manager for the first few months. We can review the report with you and make necessary changes to the campaign to continue reaching your client's goals.

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