Google Ads Remarketing Ads

Google Ads Remarketing Ads

Remarketing done right.

Google Ads Remarketing Ads (sometimes called ‘re-targeting ads’) are a great way to get people to return to your Client’s website. By dropping a Remarketing Code on every page of your Client’s website, we can advertise their website to the people that have visited their website in the last 30, 60, 90… days.  Google Ads Remarketing Ads are simple and very cost effective. Best of all, they are extremely targeted – they only target people that have taken the time to visit your Client’s website.

Bonus Suggestion: If your Client wants to target ads to specific people, then they can simply email those people a link to their website – perhaps a free white paper or other reason for them to visit. That will then put them on your Client’s remarketing list and customers will see your Client’s ads all over the internet for the next X number of days.

Display Ads - Image Requirements

IMAGES:

JPG or PNG format

Landscape. Your landscape image should have a ratio of 1.91:1 and be greater than 600 x 314. We recommend 1200 x 628. The file size limit is 5MB.

Square. If you choose the upload option, keep in mind that your square (1:1) image should be greater than 300 x 300. We recommend 600 x 600. The file size limit is 5MB.

Note: To fit in some ad spaces, your image may be cropped up to 5%. Don't take text or other important image spaces to the very edge of images.

Note: Text may cover no more than 20% of the image. You can add the logo to the image if it's less than 20% of the image space.

LOGOS:

JPG or PNG format. PNG is recommended.

Landscape.  Your landscape logo file should have a ratio of 4:1 and be greater than 512 x 128. We recommend 1200 x 300.  The file size limit is 5MB.

Square. If you choose the upload option, keep in mind that your logo should be square (1:1) and should be 128 x 128 or greater. We recommend 1200 x 1200.

Design Tip: Please make sure the square logo file is readable at a size of 40 x 40. This usually means only including the icon part of the logo as most text at that size will not be readable.

Note: For all your logos, a transparent background is best, but only if the logo is centered.

 

 

This is an example of two AdWords Remarketing Ads on a weather website. Neither ad has anything to do with weather – the visitor to this page has visited both of these websites recently.

Remarketing done right.

Google Ads Remarketing Ads (sometimes called ‘re-targeting ads’) are a great way to get people to return to your Client’s website. By dropping a Remarketing Code on every page of your Client’s website, we can advertise their website to the people that have visited their website in the last 30, 60, 90… days.  Google Ads Remarketing Ads are simple and very cost effective. Best of all, they are extremely targeted – they only target people that have taken the time to visit your Client’s website.

Bonus Suggestion: If your Client wants to target ads to specific people, then they can simply email those people a link to their website – perhaps a free white paper or other reason for them to visit. That will then put them on your Client’s remarketing list and customers will see your Client’s ads all over the internet for the next X number of days.

 

This is an example of two AdWords Remarketing Ads on a weather website. Neither ad has anything to do with weather – the visitor to this page has visited both of these websites recently.

Display Ads - Image Requirements

IMAGES:

JPG or PNG format

Landscape. Your landscape image should have a ratio of 1.91:1 and be greater than 600 x 314. We recommend 1200 x 628. The file size limit is 5MB.

Square. If you choose the upload option, keep in mind that your square (1:1) image should be greater than 300 x 300. We recommend 600 x 600. The file size limit is 5MB.

Note: To fit in some ad spaces, your image may be cropped up to 5%. Don't take text or other important image spaces to the very edge of images.

Note: Text may cover no more than 20% of the image. You can add the logo to the image if it's less than 20% of the image space.

LOGOS:

JPG or PNG format. PNG is recommended.

Landscape.  Your landscape logo file should have a ratio of 4:1 and be greater than 512 x 128. We recommend 1200 x 300.  The file size limit is 5MB.

Square. If you choose the upload option, keep in mind that your logo should be square (1:1) and should be 128 x 128 or greater. We recommend 1200 x 1200.

Design Tip: Please make sure the square logo file is readable at a size of 40 x 40. This usually means only including the icon part of the logo as most text at that size will not be readable.

Note: For all your logos, a transparent background is best, but only if the logo is centered.

 

Our Google Ads Remarketing Ad Process:

Step 1

We send you the Remarketing Code to install on every page of your Client’s website. The code is just a few lines long and will not effect the look of the website.

OR

If they have remarketing setup in their Google Analytics account, we can link the Analytics account to Google Ads and use that remarketing list.

Step 2

We create ads and send the ads to you for Client approval. The ads are responsive ads that are automatically created on the fly from a combination of a few images and logos, headlines and descritpions. If you want to create custom jpgs for the ads, you may. Let us know and we can provide you with the specs for the ads.

Step 3

Once approved, we will upload the ads for Google’s approval. Google usually takes 3-5 days to approve the ads, then the Google Ads Remarketing Ads can start to run. Note that the ads will not start running until at least 100 people have seen a page with the Remarketing Code installed on it.

Ready to Get Started?