Display Ads? Oh Yeah!

Display Ads? Oh Yeah!

Google Ads Display Ads

Google Ads Display Ads are a very effective way to deliver a message to a very targeted audience. Display ads can not only be targeted geographically, they can also be targeted by:

  • The content of the web pages you want the ads to appear.
  • The history of a person’s web browser and what they’ve been shopping for recently.
  • The lifestyle of the person – what they have been doing for years (sports fans, avid investors, healthy living, etc…)
  • Simple demographics like gender, age, income and presence of children.

These ads are also pay-per-click, which means that it cost nothing for the ad to appear on another website. You only pay when someone clicks on the ad and sees your website. Google Ads Display Ads typically get hundreds of impressions for each click, so they can help build brand awareness for your Client while delivering quality traffic to their website.

Display Ads can be “Responsive Ads”, which Google creates on the fly using a few image and logo files and a few lines of text. Or, you can provide us with custom jpgs ads. Contact us for specs on the image sizes.

Our process for creating Responsive Ads is usually very quick. We will pull graphic elements from your Client’s website (like their logo) and write a few lines of copy to go with the images and logos.  Google then creates the ads on the fly to fit the available ad space and optimizes the combinations over time using their Artificial Intelligence algorithms. We then send you a link to a preview of the Responsive Ads that you can forward to your Client for approval.

There are more than 2 million websites on the Google Display Network. According to Google, that reaches more than 90% of the entire internet population.

Watch the video below about the Google Display Network:

Display Ads - Image Requirements

IMAGES:

JPG or PNG format

Landscape. Your landscape image should have a ratio of 1.91:1 and be greater than 600 x 314. We recommend 1200 x 628. The file size limit is 5MB.

Square. If you choose the upload option, keep in mind that your square (1:1) image should be greater than 300 x 300. We recommend 600 x 600. The file size limit is 5MB.

Note: To fit in some ad spaces, your image may be cropped up to 5%. Don't take text or other important image spaces to the very edge of images.

Note: Text may cover no more than 20% of the image. You can add the logo to the image if it's less than 20% of the image space.

LOGOS:

JPG or PNG format. PNG is recommended.

Landscape.  Your landscape logo file should have a ratio of 4:1 and be greater than 512 x 128. We recommend 1200 x 300.  The file size limit is 5MB.

Square. If you choose the upload option, keep in mind that your logo should be square (1:1) and should be 128 x 128 or greater. We recommend 1200 x 1200.

Design Tip: Please make sure the square logo file is readable at a size of 40 x 40. This usually means only including the icon part of the logo as most text at that size will not be readable.

Note: For all your logos, a transparent background is best, but only if the logo is centered.

 

Google Ads Display Ads

Google Ads Display Ads are a very effective way to deliver a message to a very targeted audience. Display ads can not only be targeted geographically, they can also be targeted by:

  • The content of the web pages you want the ads to appear.
  • The history of a person’s web browser and what they’ve been shopping for recently.
  • The lifestyle of the person – what they have been doing for years (sports fans, avid investors, healthy living, etc…)
  • Simple demographics like gender, age, income and presence of children.

These ads are also pay-per-click, which means that it cost nothing for the ad to appear on another website. You only pay when someone clicks on the ad and sees your website. Google Ads Display Ads typically get hundreds of impressions for each click, so they can help build brand awareness for your Client while delivering quality traffic to their website.

Display Ads can be “Responsive Ads”, which Google creates on the fly using a few image and logo files and a few lines of text. Or, you can provide us with custom jpgs ads. Contact us for specs on the image sizes.

Our process for creating Responsive Ads is usually very quick. We will pull graphic elements from your Client’s website (like their logo) and write a few lines of copy to go with the images and logos.  Google then creates the ads on the fly to fit the available ad space and optimizes the combinations over time using their Artificial Intelligence algorithms. We then send you a link to a preview of the Responsive Ads that you can forward to your Client for approval.

Watch the video below about the Google Display Network:

There are more than 2 million websites on the Google Display Network. According to Google, that reaches more than 90% of the entire internet population.

Display Ads - Image Requirements

IMAGES:

JPG or PNG format

Landscape. Your landscape image should have a ratio of 1.91:1 and be greater than 600 x 314. We recommend 1200 x 628. The file size limit is 5MB.

Square. If you choose the upload option, keep in mind that your square (1:1) image should be greater than 300 x 300. We recommend 600 x 600. The file size limit is 5MB.

Note: To fit in some ad spaces, your image may be cropped up to 5%. Don't take text or other important image spaces to the very edge of images.

Note: Text may cover no more than 20% of the image. You can add the logo to the image if it's less than 20% of the image space.

LOGOS:

JPG or PNG format. PNG is recommended.

Landscape.  Your landscape logo file should have a ratio of 4:1 and be greater than 512 x 128. We recommend 1200 x 300.  The file size limit is 5MB.

Square. If you choose the upload option, keep in mind that your logo should be square (1:1) and should be 128 x 128 or greater. We recommend 1200 x 1200.

Design Tip: Please make sure the square logo file is readable at a size of 40 x 40. This usually means only including the icon part of the logo as most text at that size will not be readable.

Note: For all your logos, a transparent background is best, but only if the logo is centered.

 

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