Conversion Tracking for Best ROI

Conversion Tracking for Best ROI

Why Use Conversion Tracking?

Conversion tracking is used to show you what happens after a customer interacts with your Google Ads – whether they purchased a product, signed up for your newsletter, called your business, filled out your contact form, or downloaded your app.

If your Client is a Local Business or Service, we can track the number of form fills and/or the phone calls that come form the Google Ads so you can calculate the average cost per lead for your clients.

We can use Google’s free call tracking system, but if you want a more robust call tracking solution for your Client, we recommend CallRail for on-site call tracking. CallRail charges range from $30 to $50 per month.

Third Marble manages accounts with Conversion Tracking free of charge. This allows us to manage the account to a specific cost per lead.

For E-commerce Accounts, you will need to set up Analytics to track e-commerce revenue and we’ll link Analytics to Google Ads. With the revenue data in Google Ads, we can manage the account to a target cost per order, or return on ad spend.

Your Account Manager will help you understand all the Conversion Tracking options for your Client.

 

Benefits of Using Conversion Tracking

  • See which keywords, ads, ad groups, and campaigns are best at driving valuable customer activity.
  • Understand your return on investment (ROI) and make better informed decisions about your ad spend.
  • Use Smart Bidding strategies (such as target CPA, enhanced CPC, and target ROAS) that automatically optimize your campaigns according to your business goals.
  • See how many customers may be interacting with your ads on one device or browser and converting on another. You can view cross-device, cross-browser, and other conversion data in your “All conversions” reporting column.

Why Use Conversion Tracking?

Conversion tracking is used to show you what happens after a customer interacts with your Google Ads – whether they purchased a product, signed up for your newsletter, called your business, filled out your contact form, or downloaded your app.

If your Client is a Local Business or Service, we can track the number of form fills and/or the phone calls that come form the Google Ads so you can calculate the average cost per lead for your clients.

We can use Google’s free call tracking system, but if you want a more robust call tracking solution for your Client, we recommend CallRail for on-site call tracking. CallRail charges range from $30 to $50 per month.

Third Marble manages accounts with Conversion Tracking free of charge. This allows us to manage the account to a specific cost per lead.

For E-commerce Accounts, you will need to set up Analytics to track e-commerce revenue and we’ll link Analytics to Google Ads. With the revenue data in Google Ads, we can manage the account to a target cost per order, or return on ad spend.

Your Account Manager will help you understand all the Conversion Tracking options for your Client.

Benefits of Using Conversion Tracking

  • See which keywords, ads, ad groups, and campaigns are best at driving valuable customer activity.
  • Understand your return on investment (ROI) and make better informed decisions about your ad spend.
  • Use Smart Bidding strategies (such as target CPA, enhanced CPC, and target ROAS) that automatically optimize your campaigns according to your business goals.
  • See how many customers may be interacting with your ads on one device or browser and converting on another. You can view cross-device, cross-browser, and other conversion data in your “All conversions” reporting column.

Ready to Get Started?