Conversion Tracking

Conversion Tracking

for Best ROI

View Our Prices

Why Use Conversion Tracking?

Conversion tracking shows you what happens after a customer interacts with your Google Ads – whether they purchased a product, called your business, filled out your contact form, or downloaded your app. If your client is a local business, our Google Ads management team can help track the number of form fills, phone calls, and purchases that come from Google Ads so that you can calculate the average cost per lead for your clients.

We typically use Google's free call tracking system, but if you're looking for a more robust call tracking solution for your client, we recommend CallRail for on-site call tracking. CallRail charges range from $30 to $50 per month and you and your client will need to set this up before we can link it to the Google Ads account.


For E-commerce Accounts, you will need to set up Analytics to track e-commerce revenue, and we'll link Analytics to Google Ads. With the revenue data in Google Ads, we can manage the account to a target cost per order or return on ad spend.


Conversion tracking is an important tool for optimizing Google Ad campaigns and allows us to manage the account to a specific cost per lead. So we have a Conversion Specialist ready to help you set up Conversion Tracking included with our service.


Benefits of Using Conversion Tracking

 

  • See which keywords, ads, ad groups, and campaigns are best at driving valuable customer activity.
  • Understand your return on investment (ROI) and make better-informed decisions about your ad spend.
  •  Use Smart Bidding strategies (such as target CPA, enhanced CPC, and target ROAS) that automatically optimize your campaigns according to your business goals. 
  • See how many customers interact and convert with your ads on different devices. You can view cross-device, cross-browser, and other conversion data in your "all conversions" reporting column.

Need Help Setting Up Your Clients Conversions?

We've got you covered! We will introduce you to our Conversion Specialist and he will assist you in getting everything setup in Google Ads and confirm everything is working as it should!


If you'd like to setup CallRail for your client - that will require you working directly with your client and CallRail. Our Conversion Specialist will help you setup CallRail conversions within Google Ads once you've completed the initial setup within the CallRail system.


Share by: