Frequently Asked Questions
Here are a few frequently asked question about our AdWords Management Service…
The simple answer is efficiency. We only manage AdWords campaigns. Other companies manage AdWords, but they also do graphic design, websites, SEO and other services. This means they aren’t focused on making their AdWords service as efficient as possible. Our owner has an Industrial Systems degree – so efficiency is part of our culture and our proprietary systems are built for efficiency. Also, by only focusing on one thing, we don’t have the overhead that other “do everything” agencies have.
This principle can be applied to your Agency as well. By outsourcing a service like AdWords, you don’t need to hire a full-time AdWords professional. This keeps your overhead low and allows you to scale your services as needed.
We also work in volume. Our AdWords professionals have lots of accounts to manage. The experience we have is applied to all our accounts. We don’t spend much time “trying to understand” AdWords. Like a dedicated athlete, we exercise our AdWords muscles everyday, so we’re good, fast and efficient.
Yes – we will need an administrative log-in to the top level Analytics account. Once linked, you and your Client will be able to see the AdWords data in your Analytics account.
No. Third Marble does not design any web pages or websites. We can only link the ads to the pages of the website that you provide. We think this would be a conflict with our Agencies, so if you want landing pages, we ask your Agency to create them for us.
Opportunity – Landing pages can significantly increase the conversion rate of the traffic that Google AdWords provides. We recommend that you discuss the AdWords results with your Client and strategically design high-conversion landing pages = More Projects for your Agency.
Yes. We recommend you sign your client up on a CallRail account (callrail.com). Both Third Marble and Google recommend CallRail. We prefer if the client owns the account and pays for it directly. That way they own the phone numbers in the CallRail account too. The system usually costs $30 to $50 per month depending on talk time and the number of phone numbers required. Third Marble charges some minor additional fees for managing accounts with call tracking, so please ask your account rep for more information.
We usually configure the CallRail account to only change the phone numbers on the website when the visitor arrives after an AdWords click. By default, we only track “first time callers” with a “call duration” of at least 30 seconds.
CallRail has numerous other features that you can use to help your client track other marketing campaigns as well.
We will also use Google’s call tracking to track calls that originate directly from the AdWords ads.
Yes – franchises are slightly different and have different online marketing challenges. We work with several franchise businesses. Franchisees should ask us about our discounted services as a preferred vendor.
Yes – however, we only use the template designs that Google provides. Our process is to take an image or two from your Client’s website and add a few lines of text. The ads are usually animated to some degree. Other than changing the background color, the image and the text, these images are not that easy to change. We are not graphic artists. If you want to provide your own image ads, no problem.
Opportunity – if your Agency offers graphic design services, Remarketing and Display Ads are a great way to increase your Agency’s revenue. Someone has to design the ads, right?
We can work with budgets as small as $150 / month ($5 / day). However, we like to get at least 3 clicks per day. Most local campaigns spend from $1.50 to $5.00 per click. For the first month, try to get your client to at least spend $500 in clicks. Larger geographic areas will require a larger budget – probably more like $2000+. Remember, the budget can be adjusted at anytime. If we see that your Client’s campaign isn’t running efficiently because of a budget issue, we will let you know. Ultimately, it really depends on what your Client feels comfortable spending. If they are getting results, they can always scale up the ads.
Once we have all the ingredients, we rarely take longer than 5 business days to launch the first round of ads. Display Ads need to be approved by Google before they can go live, so expect at least an additional week for Google’s manual review process after you’ve approved the image ads.
If this happens, call us right away. There can be several reasons the quality of the traffic to the website is not up to par. Sometimes the keywords can be too broad and we could be driving less-than-ideal traffic to the website. Other times the language in the ad is attracting the wrong audience. Sometimes, the message on the website needs to be adjusted, or a landing page needs to be developed. Usually, all of these issues are very fixable. We’ll work with you to try to determine the next steps for your Client.
You have three reporting options:
1 – Third Marble labelled reports.
2 – White Labelled reports.
3 – Private Labelled reports.
It’s completely up to you and we can set the report type differently for each of your clients. Private Labelled reports have your company’s logo, color scheme and contact information. White Labelled reports have no company information on them. Third Marble reports are only for when we work with your Client as a visible Partner.
Reports are sent on the 2nd of each month. Private Label and White Label reports are sent to your email address. The Third Marble reports can be sent directly to your client.
The reports can be customized to some degree, if needed. Most of the reports are 15 to 25 pages long and are loaded with data and charts. A great way to impress a client.
AdWords can work for almost any company. Some industries are more competitive than others and that can drive the cost per click too high for some small businesses. We like to say “If a company would have advertised in the Yellow Pages 20 years ago, then AdWords should work for them today.”
Some Clients get it and others don’t. We like to ask the question “What if there were a way to put your ad two feet in front of a prospect’s face at the exact moment they were looking for your products or services? Would you be willing to try something that effective?”
As a trusted advisor to your Client, let them know that they can start small and grow as they begin to see a positive ROI on the ads. In a nutshell, Google AdWords is one of the most measurable advertising systems ever developed. It’s not usually a question of “Does it work?”, more a question of “How big can we scale it?”
Yes – if you want access, we can provide you with access to the AdWords accounts for all your clients with one log-in. We would prefer to only provide read-only access, but we can also provide administrative access if needed.
Opportunity – Hold monthly review sessions with your Clients to review the AdWords results. This is a great way to increase billable hours and discover new opportunities for landing pages, new websites, new graphics and more…
If you’ve requested our White-Label or Private-Label service, we will never contact your Client without your permission. We will not email anything, including reports, to your Client.
If you’ve requested our Partner service, then we may call your Client, but we prefer to contact you (the Agency) first. We will copy your Client on any reports and other important emails.
You can choose how we work with each of your Clients individually.