AdWords Display Ads

Google AdWords management of Display Ads.AdWords Display Ads are a very effective way to deliver a message to a very targeted audience.  Display ads can not only be targeted geographically, they can also be targeted by:

  • The content of the web page the ad appears on.
  • The history of a person’s web browser.
  • Recent Google searches a person has made.

These ads are also pay-per-click, which means that it cost nothing for the ad to appear on another website.  You only pay when someone clicks on the ad and sees your website. AdWords Display Ads typically get hundreds of impressions for each click, so they can help build brand awareness for your Client while delivering quality traffic to their website.

Display Ads can be small text ads, like the ones seen on the Google Search Results Page, or image ads.  Image ads come in a variety of sizes. Third Marble can use Google’s Image Ad Templates to create display ads for your Client, or you can supply the images. Contact us for specs on the image sizes.

Our process for creating Template Ads is usually very quick. We will pull a graphic element or two from your Client’s website (like their logo) and write a line or two of copy to go with it. The image and copy are entered into a pre-formatted template with a color pallet that matches the target website. Some of these templates have some basic animation. We then send you a few links to the different ad sizes for approval.